Attentive

Attentive maintains TCPA, CTIA, CCPA, GDPR, CASL, and ADA compliance through a dedicated in-house legal team. The platform uses patented two-tap technology and double opt-in to obtain prior express written consent for marketing texts. Attentive proactively updated its platform for Texas SB 140 (effective September 2025) expanding text message marketing regulations. The company works with mobile carriers to inform guidelines and best practices, reducing risks of STOP failures and quiet hours violations.

Attentive laid off 15% of staff in 2023.

Attentive, the SMS marketing platform valued at nearly $6 billion in 2021, laid off 15% of its workforce (approximately 195 employees from ~1,300 total) on January 6, 2023. The company stated: "Many of these employees were instrumental in the growth of Attentive, and we thank them for their contributions. While this was an incredibly tough decision, we have taken these actions today to ensure our business can deliver durable growth in the years to come."