Intuit

Dropped the phrase "diversity, equity and inclusion" from its annual report. The wording appears in the 10-K filed 2024-09-04 and is absent from the 10-K filed 2025-09-03.

Laid off 1,800 employees (10% of workforce) July 2024 to "reallocate resources to AI." Cut customer service and marketing roles.

Intuit 1,800 layoffs for AI. But still growing. Customer service cuts.

Strong DEI programs maintained. Diverse board and leadership. Published annual diversity reports.

Intuit AI in TurboTax. Automated tax filing. Job displacement concerns.

TurboTax lobbied against IRS free filing. Credit Karma privacy concerns. Aggressive cross-selling criticized. Dark patterns in products.