Following 2022 layoffs, Iterable recovered and was named to Inc. Magazine's 2023 Best Places to Work Honoree list. The company surpassed $200 million ARR in 2023 and was recognized in the 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs as a Challenger. However, the layoffs and subsequent executive departures created period of instability before the company stabilized with approximately 800 employees by 2024.
#265 on the board
C
Iterable
CompanyMixed record50/100low confidence · 3 issues
1 opposed1 mixed1 supported
Cross-channel marketing platform.
The receipts (3)
Iterable was named to G2's 2024 Best Software in Marketing & Digital Advertising Products for its AI-powered customer engagement platform. The company launched Nova Agent to scale personalization with real-time AI, introduced Nova Conversations for AI-guided customer interactions, and added a Monitoring Agent that surfaces performance issues and recommends actions. Gartner's 2026 research identifies AI assistants as commonplace among leading platforms including Iterable.
Iterable conducted layoffs in November 2022 during the broader tech industry downturn. The marketing automation platform, valued at $2 billion, subsequently experienced significant executive turnover. Despite the 2022 cuts, Iterable rebounded by 2023, surpassing $200 million in annual recurring revenue and being named to Citizens JMP's Hot 100 privately held software companies list in March 2024.