#325 on the board
Kajabi
All-in-one creator platform.
The receipts (3)
Kajabi conducted layoffs affecting approximately 10% of the company (30-35 employees) in April 2023, per layoff tracking data. The creator platform also saw significant executive departures: CMO Brad Matthews, CTO Mahesh Gurusawamy, and Chief Strategy Officer David Lennie all left within 18 months of the cuts. The layoffs came during a broader creator economy funding drought that hit companies like Patreon and Thinkific.
Kajabi invested in AI-powered tools to help creators build and monetize online businesses. The platform introduced AI writing assistants, automated email sequences, and smart analytics to help course creators optimize their offerings. Kajabi Payments processed over $25 million in creator revenue by 2023. The company's focus on democratizing online business creation through automation has enabled individual creators to compete with larger educational institutions.