Oura

In October 2024, Oura received a $96 million sole-source contract from the Pentagon to provide smart rings and wellness services to Defense Health Agency personnel across 130 military medical treatment facilities through September 2025. DoD data is stored on IL-5 certified servers provided by Palantir's FedStart infrastructure. The partnership triggered backlash on social media in 2025 with users concerned about health data privacy, though Oura maintains DoD data is completely separate from consumer data.

Oura signed the California Equal Pay Pledge on March 25, 2024, joining major employers in committing to eliminate the gender pay gap. The company emphasized this commitment extends globally to all Oura employees, not just California. Oura stated that being "Human First" is a core value and they design systems and processes to combat pay inequity. The company also invested significantly in women's health features including Period Prediction, Fertile Window prediction, and Pregnancy Insights.

Oura ring health tracking. Subscription model changed. Data collection concerns.