Webflow conducted layoffs in May 2026 that an employee called "a bloodbath," with workers locked out of accounts without warning. CEO Linda Tong (who replaced founder Vlad Magdalin in June 2024) said "AI is rewriting the rules for how marketing teams create, test, and optimize digital experiences." The company's July 2024 cuts of 8% were similarly framed as redirecting resources toward AI product investments.