Shopify
CEO Tobi Lütke published an internal memo in April 2025 mandating that teams must prove AI cannot do a task before requesting new human headcount. AI usage added to performance reviews as a mandatory metric. Workforce shrank from 11,600 (Dec 2022) to 8,100 (Dec 2024) through layoffs and attrition. Critics called it a proxy for job elimination; Lütke framed it as a productivity multiplier ("100X the work done").
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Shopify — AI Ethics: MIXED CEO Tobi Lütke published an internal memo in April 2025 mandating that teams must prove AI cannot do a task before requesting new human headcount. AI usage added to performance … https://reciepts.tech/stance/1216
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See all →Shopify removed itself from Canada's flagship tech lobbying coalition in 2022 and has avoided formal partisan endorsements. CEO Tobi Lütke admires Elon Musk and has adopted anti-DEI and AI-efficiency rhetoric, while stopping short of formal political endorsements or donations. Hundreds of Canadian tech leaders condemned Shopify's DEI rollbacks in an open letter signed by 400+ executives in early 2025.