Noom conducted four rounds of layoffs between 2022-2024. In October 2023, the weight loss app cut 500 workers (10% of staff), primarily coaches. In January 2024, more coaching and engineering roles were eliminated. The company blamed competition from GLP-1 drugs like Ozempic and a "revenue mix shift" as its traditional Healthy Weight program lost customers to its newer Noom Med prescription service.
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Noom faces persistent complaints about coaching quality. Coaches are not registered dietitians or licensed therapists, completing only internal training. High client loads and low pay created impersonal experiences. Users report responses "feel automated and generic," with delayed replies that don't address questions. Former coaches admit feeling "not equipped" to help users with trauma or mental illness. One reviewer noted: "Where are the coaches? The presence of a coach more frequently would be amazing."
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Noom — Worker Treatment: OPPOSED Noom faces persistent complaints about coaching quality. Coaches are not registered dietitians or licensed therapists, completing only internal training. High client loads and l… https://reciepts.tech/stance/1490
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See all →Noom has been criticized for setting calorie goals some experts consider inappropriately low, with its algorithm-driven approach potentially triggering disordered eating. The company faces a $100M class-action lawsuit over misleading free trials and difficulty canceling subscriptions. With the rise of body positivity, former coaches admitted the system "relies heavily on canned responses" and users called the experience "interacting with a chatbot that occasionally has a human review."