In January 2024, former employee Brittany Pietsch posted viral TikTok of her firing, showing HR unable to explain the termination beyond generic "performance expectations" language. CEO Matthew Prince called the video "painful" and admitted Cloudflare was "far from perfect." A Cloudflare spokesperson denied it was a layoff, calling it routine quarterly attrition, but critics noted approximately 40 salespeople were let go. HR executives called making the termination performance-based "incredibly egregious" for what appeared to be a companywide cut.
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Cloudflare — AI Ethics: MIXED Cloudflare AI gateway. Workers AI. Infrastructure for AI. Matthew Prince balanced. https://reciepts.tech/stance/971