Shopify
Shopify shut down its One Million Black Businesses initiative and Indigenous entrepreneur support program in January 2025, eliminated its equitable commerce team, and dismantled DEI programs. CEO Lütke described eliminated programs as "side quests." Nearly 400 Canadian tech leaders signed an open letter condemning the cutbacks.
Share this receipt
Posts with the receipt card attached.
Shopify — DEI: OPPOSED Shopify shut down its One Million Black Businesses initiative and Indigenous entrepreneur support program in January 2025, eliminated its equitable commerce team, and dismantled… https://reciepts.tech/stance/1177
More on Shopify
See all →CEO Tobi Lütke published an internal memo in April 2025 mandating that teams must prove AI cannot do a task before requesting new human headcount. AI usage added to performance reviews as a mandatory metric. Workforce shrank from 11,600 (Dec 2022) to 8,100 (Dec 2024) through layoffs and attrition. Critics called it a proxy for job elimination; Lütke framed it as a productivity multiplier ("100X the work done").
Shopify removed itself from Canada's flagship tech lobbying coalition in 2022 and has avoided formal partisan endorsements. CEO Tobi Lütke admires Elon Musk and has adopted anti-DEI and AI-efficiency rhetoric, while stopping short of formal political endorsements or donations. Hundreds of Canadian tech leaders condemned Shopify's DEI rollbacks in an open letter signed by 400+ executives in early 2025.