Tobi Lütke
Published an internal memo on April 7, 2025 declaring "reflexive AI usage is now a baseline expectation at Shopify." Teams must demonstrate AI cannot do a job before requesting headcount, and AI usage is now part of performance evaluations.
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Tobi Lütke — AI Ethics: SUPPORTED Published an internal memo on April 7, 2025 declaring "reflexive AI usage is now a baseline expectation at Shopify." Teams must demonstrate AI cannot do a job before requesting … https://reciepts.tech/stance/1178
More on Tobi Lütke
See all →Issued a company-wide mandate in April 2025 requiring employees to demonstrate AI cannot perform a role before requesting new hires, adding AI usage to performance reviews as a baseline expectation. Said: "Before asking for more headcount and resources, teams must demonstrate why they cannot get what they want done using AI." Framed Shopify as entering a phase where AI agents are teammates, not tools.
Lütke has styled himself after Elon Musk's anti-woke tech culture: described DEI programs as "side quests," celebrated Shopify's AI-first pivot in DOGE-style efficiency terms, and drew sharp criticism from 400+ Canadian tech leaders for rolling back Shopify's Build Black and Build Native diversity programs in early 2025. He has not made formal partisan political donations or endorsements.