Tobi Lütke
Lütke has styled himself after Elon Musk's anti-woke tech culture: described DEI programs as "side quests," celebrated Shopify's AI-first pivot in DOGE-style efficiency terms, and drew sharp criticism from 400+ Canadian tech leaders for rolling back Shopify's Build Black and Build Native diversity programs in early 2025. He has not made formal partisan political donations or endorsements.
Share this receipt
Posts with the receipt card attached.
Tobi Lütke — Politics: MIXED Lütke has styled himself after Elon Musk's anti-woke tech culture: described DEI programs as "side quests," celebrated Shopify's AI-first pivot in DOGE-style efficiency terms, a… https://reciepts.tech/stance/1283
More on Tobi Lütke
See all →Issued a company-wide mandate in April 2025 requiring employees to demonstrate AI cannot perform a role before requesting new hires, adding AI usage to performance reviews as a baseline expectation. Said: "Before asking for more headcount and resources, teams must demonstrate why they cannot get what they want done using AI." Framed Shopify as entering a phase where AI agents are teammates, not tools.